Skip to content 
Automotive Public Relations
Lamborghini Urus SE Launch
Launching the next evolution of Lamborghini’s iconic Super SUV across the UAE’s luxury automotive market.
- Media Features
- 90+
- Estimated Reach
- 30M
- Influencer Engagements
- 35+
- PR Value Achieved
- $6.66M
The Brand
Ultimate Motors is the sole authorised distributor of Automobili Lamborghini in Abu Dhabi and Dubai, spanning new and pre-owned sales, aftersales, servicing and parts. Its Dubai showroom is home to the world’s largest Ad Personam lounge, where clients craft highly personalised vehicles. SOAR PR partnered with Lamborghini Abu Dhabi & Dubai to launch the Lamborghini Urus SE.
Our service
SOAR PR was tasked with generating significant awareness around the launch of the Lamborghini Urus SE while reinforcing the brand’s position within the UAE luxury automotive market. The campaign combined strategic PR, media engagement, influencer partnerships, event support and luxury lifestyle storytelling to maximise visibility among automotive enthusiasts, high-net-worth audiences and luxury lifestyle consumers.
The Challenges
Lamborghini Urus SE Launch
Launch Visibility
Generating strong awareness around the arrival of the Lamborghini Urus SE within a highly competitive luxury automotive market.
Premium Audience Engagement
Reaching both automotive enthusiasts and luxury lifestyle audiences through targeted content and media placements.
Brand Storytelling
Showcasing the Urus SE’s innovation, performance, electrification and luxury credentials while maintaining Lamborghini’s aspirational positioning.
Influencer Engagement
Curating relevant influencers capable of authentically communicating the launch across multiple platforms.
What we delivered
SOAR PR executed a fully integrated communications campaign designed to maximise awareness around the Urus SE launch while strengthening Lamborghini Abu Dhabi & Dubai’s visibility across the UAE. The campaign combined media relations, influencer engagement, event support, luxury lifestyle storytelling and targeted editorial outreach across automotive, business, luxury and lifestyle audiences.
Key Deliverables
- Strategic PR & Media Relations Campaign
- Urus SE Launch Communications
- Influencer Engagement & Content Creation
- Event Attendance & Guest Management
- Luxury Lifestyle & Automotive Storytelling
- Media Outreach Across UAE Publications
- Social Media Amplification
- Brand Visibility & Awareness Strategy
Campaign results
Estimated PR value achieved: $6.66M
Estimated PR value achieved: $6,662,250.
- Media featuressecured across the UAE
- 90+
- Estimatedaudience reach
- 30M
- Pieces of influencercontent generated
- 51