Skip to content 
Automotive Public Relations
Dongfeng UAE Lead Generation Drive
How SOAR PR turned paid social into a high-intent sales pipeline across all seven emirates in under two months.
- Lower cost per lead
- 80%
- Higher conversion rate
- 300%
- Vehicles sold
- 100+
- Qualified lead rate
- 58%
The Challenge
A growing Chinese automotive brand needed more qualified buyers in a crowded UAE market, at a cost per lead that made every dirham count.
Our service
SOAR PR combined Instagram and Facebook lead form campaigns, WhatsApp conversation campaigns and Arabic-first Snapchat creative to build a high-intent sales pipeline across all seven emirates. Weekly creative testing helped shift budget to the strongest ads and placements.
Our approach & what worked
Dongfeng UAE Lead Generation Drive
Our Approach
Lead form campaigns on Instagram and Facebook, built to qualify, not just collect
WhatsApp conversation campaigns for instant, two-way contact with buyers
Snapchat lead campaigns with Arabic-first creative
Weekly creative testing, shifting budget to the winning ads and placementsWhat Worked
Instagram drove 7 in 10 form leads
2,000+ buyers started a WhatsApp conversation directly from our ads
Arabic-first creative delivered our best-performing Snapchat ad
Leads came from all 7 emirates, led by Dubai and Abu Dhabi
What we delivered
SOAR PR delivered a paid social lead generation campaign across Meta and Snapchat, combining qualified lead forms, direct WhatsApp conversations and weekly creative testing. The campaign generated 3,300+ leads and WhatsApp conversations, with 2.75M impressions across Meta and Snapchat.
Key Deliverables
- Strategic PR Campaign
- Media Coverage Across UAE Publications
- Influencer Engagement & Content Creation
- Launch Event & Test Drive Activations
- Lifestyle-Led Storytelling & Positioning
- Brand Visibility & Market Awareness
Campaign results
Impressions across Meta and Snapchat: 2.75M
- Leads and WhatsAppconversations
- 3,300+
- Estimatedaudience reach
- 25M
- Influencerengagements
- 25+