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Automotive Public Relations
JETOUR T2 UAE Launch
Positioning a bold new adventure SUV as a genuine contender in the UAE’s most competitive automotive segment.
- Media Features
- 90+
- Estimated Reach
- 25M
- Influencer Engagements
- 25+
- PR Value Achieved
- $4.0M
The Brand
JETOUR is a fast-growing global automotive brand focused on intelligent SUVs designed for modern lifestyles. Combining advanced technology, comfort and value-driven innovation, the brand delivers smart mobility for drivers who want performance, practicality and contemporary design. Backed by strong global growth, JETOUR continues to expand its footprint across key markets, including the UAE.
Our service
SOAR PR partnered with JETOUR to support the launch of the JETOUR T2 in the UAE market. Through strategic PR, influencer engagement, media relations and launch activations, the campaign focused on building awareness, driving audience engagement, and positioning the JETOUR T2 as a strong new contender within the UAE’s competitive SUV segment.
The Challenges
JETOUR T2 UAE Launch
Saturated Market
Entering a highly competitive UAE automotive market dominated by established global brands.
Consumer Trust
Building credibility as a newer Chinese automotive brand in the region.
Brand Awareness
Increasing visibility and educating audiences on the JETOUR T2’s value proposition.
Market Positioning
Differentiating the JETOUR T2 within the UAE’s competitive SUV segment.
What we delivered
SOAR PR supported the launch of the JETOUR T2 through a strategic communications and engagement campaign designed to strengthen visibility, build credibility and drive audience awareness across the UAE. The campaign combined PR, influencer engagement, media outreach and experiential activations to position the T2 as a strong contender within the competitive SUV segment.
Key Deliverables
- Strategic PR Campaign
- Media Coverage Across UAE Publications
- Influencer Engagement & Content Creation
- Launch Event & Test Drive Activations
- Lifestyle-Led Storytelling & Positioning
- Brand Visibility & Market Awareness
Campaign results
Estimated PR value achieved: $4.0M
Estimated PR value achieved: $4,000,340.25.
- Media featuressecured
- 90+
- Estimatedaudience reach
- 25M
- Influencerengagements
- 25+