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Automotive Public Relations
WPA Padel Brand Launch UAE
Bringing the world’s fastest-growing racquet sport to GCC audiences through a high-energy brand launch.
- Cross-Channel Reach
- 10M+
- Flagship Launch Market
- UAE
- Category Leadership
- Padel
- Platform Activation
- Multi
The Brand
WPA Padel is part of the global movement behind padel, one of the world’s fastest-growing sports. With a fast-paced, social and highly visual format, the brand set out to introduce padel to a new generation of players and fans across the GCC, where appetite for premium sport and lifestyle experiences continues to grow. SOAR PR partnered with WPA Padel to launch the brand across the UAE.
Our service
SOAR PR was brought on to build awareness and excitement around the WPA Padel launch, positioning padel as the must-play sport for an active, lifestyle-led audience. The campaign combined strategic PR, influencer engagement, social-first content and media outreach to introduce the brand, educate new audiences and drive participation across the region.
The Challenges
WPA Padel Brand Launch UAE
New Category
Introducing a relatively young sport to GCC audiences and educating them on the padel format and culture.
Building A Fanbase
Creating early momentum and a sense of community around the brand from launch day.
Lifestyle Positioning
Framing padel as a social, premium and highly shareable lifestyle experience, not just a sport.
Multi-Channel Cut-Through
Securing visibility across editorial, social and influencer channels in a crowded sports and lifestyle landscape.
What we delivered
SOAR PR delivered an integrated launch campaign designed to maximise reach and build genuine enthusiasm for padel across the UAE. The campaign combined media relations, influencer engagement and social-first storytelling to introduce WPA Padel, grow its audience and establish the brand as a leader in the region’s fast-emerging padel scene.
Key Deliverables
- Strategic Launch PR Campaign
- Influencer Engagement & Content Creation
- Social-First Storytelling
- Media Outreach Across UAE Publications
- Community & Fan Engagement
- Lifestyle-Led Brand Positioning
Campaign results
Estimated PR value achieved: $4.0M
Estimated PR value achieved: $4,000,340.25.
- Estimated audiencereach across channels
- 10M+
- Flagship marketlaunch & activation
- UAE
- Category leadershipestablished
- Padel