PR is not a new concept, while content marketing has emerged quite recently. So, stating that content marketing and PR are the two sides of a coin might not seem justifiable. But it is true. So, what makes content marketing different from PR? And if both are different, how do they work hand in hand? […]
EIGHT TIPS TO SOAR WITH PR COVERAGE
An effective PR campaign is the key to increasing brand visibility and reaching your target audience. Finetuning your WHY and CONTENT is critical to ensuring that your PR campaign is a success. Here are some simple tips to ensure your PR efforts are effective in securing coverage: Finetuning your WHY Ask yourself — what are […]